HOUSER - Premium Appliances<\/title>\n<script src=\"https:\/\/cdn.tailwindcss.com?plugins=forms,container-queries\"><\/script>\n<link href=\"https:\/\/fonts.googleapis.com\" rel=\"preconnect\"\/>\n<link crossorigin=\"\" href=\"https:\/\/fonts.gstatic.com\" rel=\"preconnect\"\/>\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Hanken+Grotesk:wght@300;400;500;600;700;800;900&display=swap\" rel=\"stylesheet\"\/>\n<script>\n tailwind.config = {\n darkMode: \"class\",\n theme: {\n extend: {\n \"colors\": {\n \"surface-container\": \"#e5eeff\",\n \"tertiary-fixed-dim\": \"#bcc7de\",\n \"surface-container-low\": \"#eff4ff\",\n \"primary\": \"#005f34\",\n \"on-error\": \"#ffffff\",\n \"on-tertiary-fixed\": \"#111c2d\",\n \"on-secondary\": \"#ffffff\",\n \"surface-bright\": \"#f8f9ff\",\n \"on-surface-variant\": \"#3f4940\",\n \"primary-container\": \"#0b7a45\",\n \"surface-variant\": \"#d3e4fe\",\n \"on-tertiary-fixed-variant\": \"#3c475a\",\n \"on-primary-container\": \"#a5ffc0\",\n 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*\/\n .bg-texture {\n background-image: url(\"data:image\/svg+xml,%3Csvg width='40' height='40' viewBox='0 0 40 40' xmlns='http:\/\/www.w3.org\/2000\/svg'%3E%3Cpath d='M20 20.5V18H0v-2h20v-2H0v-2h20v-2H0V8h20V6H0V4h20V2H0V0h22v20h2V0h2v20h2V0h2v20h2V0h2v20h2V0h2v20h2v2H20v-1.5zM0 20h2v20H0V20zm4 0h2v20H4V20zm4 0h2v20H8V20zm4 0h2v20h-2V20zm4 0h2v20h-2V20zm4 4h20v2H24v-2zm0 4h20v2H24v-2zm0 4h20v2H24v-2zm0 4h20v2H24v-2z' fill='%23000000' fill-opacity='0.03' fill-rule='evenodd'\/%3E%3C\/svg%3E\");\n }\n <\/style>\n<\/head>\n<body class=\"bg-background text-on-surface antialiased bg-texture\">\n\n<nav class=\"sticky top-0 z-50 bg-background\/90 backdrop-blur-md border-b border-outline-variant w-full\" data-purpose=\"top-nav-bar\">\n<div class=\"flex justify-between items-center w-full px-margin-desktop py-4 max-w-[1440px] mx-auto\">\n\n<a class=\"font-bold text-2xl tracking-tighter text-on-surface hover:text-primary transition-colors\" href=\"#\">\n HOUSER\n <\/a>\n\n<div class=\"hidden md:flex space-x-8 items-center\">\n<a class=\"text-sm uppercase tracking-widest text-on-surface-variant hover:text-primary transition-colors\" href=\"#\">Shop<\/a>\n<a class=\"text-sm uppercase tracking-widest text-on-surface-variant hover:text-primary transition-colors\" href=\"#\">Solutions<\/a>\n<a class=\"text-sm uppercase tracking-widest text-on-surface-variant hover:text-primary transition-colors\" href=\"#\">Business<\/a>\n<a class=\"text-sm uppercase tracking-widest text-on-surface-variant hover:text-primary transition-colors\" href=\"#\">About<\/a>\n<\/div>\n\n<div class=\"flex items-center space-x-6\">\n<div class=\"hidden sm:flex space-x-4 text-on-surface-variant\">\n\n<button class=\"hover:text-primary transition-colors\">\n<svg class=\"w-5 h-5\" fill=\"none\" stroke=\"currentColor\" viewbox=\"0 0 24 24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M21 21l-6-6m2-5a7 7 0 11-14 0 7 7 0 0114 0z\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\"><\/path><\/svg>\n<\/button>\n\n<button class=\"hover:text-primary transition-colors\">\n<svg class=\"w-5 h-5\" fill=\"none\" stroke=\"currentColor\" viewbox=\"0 0 24 24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M3 3h2l.4 2M7 13h10l4-8H5.4M7 13L5.4 5M7 13l-2.293 2.293c-.63.63-.184 1.707.707 1.707H17m0 0a2 2 0 100 4 2 2 0 000-4zm-8 2a2 2 0 11-4 0 2 2 0 014 0z\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\"><\/path><\/svg>\n<\/button>\n\n<button class=\"hover:text-primary transition-colors\">\n<svg class=\"w-5 h-5\" fill=\"none\" stroke=\"currentColor\" viewbox=\"0 0 24 24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M16 7a4 4 0 11-8 0 4 4 0 018 0zM12 14a7 7 0 00-7 7h14a7 7 0 00-7-7z\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\"><\/path><\/svg>\n<\/button>\n<\/div>\n<a class=\"hidden lg:inline-block bg-primary-container text-on-primary-container px-6 py-2 rounded text-sm uppercase tracking-wider font-semibold hover:bg-primary hover:text-on-primary transition-colors active:scale-95\" href=\"#\">\n Consultation\n <\/a>\n\n<button class=\"md:hidden text-on-surface\">\n<svg class=\"w-6 h-6\" fill=\"none\" stroke=\"currentColor\" viewbox=\"0 0 24 24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M4 6h16M4 12h16M4 18h16\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\"><\/path><\/svg>\n<\/button>\n<\/div>\n<\/div>\n<\/nav>\n\n<main>\n\n<section class=\"relative h-[80vh] min-h-[600px] w-full flex items-center justify-center overflow-hidden\">\n\n<div class=\"absolute inset-0 bg-surface-container\">\n<div class=\"absolute inset-0 bg-white\/70 z-10\"><\/div>\n<img decoding=\"async\" alt=\"Dark modern kitchen\" class=\"w-full h-full object-cover opacity-60 mix-blend-overlay grayscale\" src=\"https:\/\/lh3.googleusercontent.com\/aida-public\/AB6AXuDCi6iWaozt8t013DXTN41YOuSBF0JmoMPVc6W-rqa2oZ9WzlfX2CgWcyJoioSYYr6FmIig8hrPRtiBDZeksZwOwYvNwCmXFzrTwM0VlCsQIL3Pmn2IvPDePrMGPoL6Gg65GLbECsgizHm-clA5Pf92Q9xV4muv2TMFgfpQ0O52ZfqX4XHSVviVEL_yBLjo6trMBEG3kBdAV8TDvyuRRXV_b_5qGPWAXInAOSSNfQzhb36zVOdn98Q\"\/>\n<\/div>\n<div class=\"relative z-20 text-center px-4 mt-20\">\n<p class=\"text-primary text-sm uppercase tracking-[0.3em] mb-4 font-bold\">e-commerce<\/p>\n<h1 class=\"text-7xl md:text-[10rem] font-black tracking-tighter leading-none text-on-surface drop-shadow-xl\">\n HOUSER\n <\/h1>\n<div class=\"flex justify-between w-full max-w-4xl mx-auto mt-8 text-xs text-on-surface-variant font-semibold uppercase tracking-widest px-8\">\n<span>Tetiana Kovalova<\/span>\n<span>UX\/UI<\/span>\n<span>2025<\/span>\n<\/div>\n<\/div>\n<\/section>\n\n\n<section class=\"py-section-gap px-margin-desktop max-w-[1440px] mx-auto\">\n<div class=\"flex items-center gap-6 mb-16\">\n<h2 class=\"text-xl md:text-2xl font-bold uppercase tracking-wider text-on-surface whitespace-nowrap\">ABOUT THE BUSINESS<\/h2>\n<div class=\"h-[1px] w-full bg-outline-variant\"><\/div>\n<\/div>\n<div class=\"grid grid-cols-1 lg:grid-cols-2 gap-16 lg:gap-32 items-start relative\">\n\n<div class=\"relative group\">\n<div class=\"absolute inset-0 bg-primary-container\/20 translate-x-4 translate-y-4 -z-10 rounded transition-transform group-hover:translate-x-2 group-hover:translate-y-2\"><\/div>\n<img decoding=\"async\" alt=\"Interior detail with black shelves\" class=\"w-full aspect-[3\/4] object-cover rounded shadow-lg border border-outline-variant\/30\" src=\"https:\/\/lh3.googleusercontent.com\/aida-public\/AB6AXuAXxcFOxH2Bhr7WO74EZv9RTPmd21XNZeqnSxWmnL9b6uKNAjObLk5QVAkVW_O-QNbnXGQBNTrPgRaVW5QC6KXo-W5vSSiKwLUT6HZdsQW4lW7ozhj95IaE-d6lKkJpopLTmqha6SaTr-k4u4t-aMJm-XhmHIAIE9y2dBB22WuzrAwUJY1skJD1cMEn-m3HEZFmJYl2-p2lcU9JjpVfuNd9WUWWnlenLyQz6ZdTRBvAK-M9BEjVr3Q\"\/>\n<\/div>\n\n<div class=\"space-y-16\">\n\n<div>\n<p class=\"text-lg leading-relaxed text-on-surface-variant text-balance\">\n<strong class=\"text-on-surface\">HOUSER<\/strong> is a premium online home appliance store where\n every product is perceived not only as a functional device,\n but as part of a modern interior. <strong class=\"text-on-surface\">The brand\u2019s core idea<\/strong> is to combine technology with\n aesthetics, making home appliances an integral part of lifestyle.\n <\/p>\n<p class=\"mt-6 text-on-surface-variant leading-relaxed text-balance\">\n The company works with market leaders in home appliances and aims to make\n purchasing appliances pleasant, intuitive, and visually inspiring.\n <\/p>\n<\/div>\n\n<div class=\"pt-8 border-t border-outline-variant\/50\">\n<h3 class=\"text-xl font-bold uppercase tracking-wider mb-6 text-on-surface\">BUSINESS PROBLEM<\/h3>\n<p class=\"text-on-surface-variant leading-relaxed text-balance mb-4\">\n HOUSER is a new premium home appliance brand that, from the very beginning,\n aimed to stand out among competitors not only through product quality, but also through <strong class=\"text-on-surface\">emotional presentation, style, and ease of use<\/strong>.\n <\/p>\n<p class=\"text-on-surface-variant leading-relaxed text-balance mb-4\">\n The problem was the absence of an online platform that would reflect\n the brand philosophy: appliances as part of a modern interior, as an aesthetic and\n functional pleasure.\n <\/p>\n<p class=\"text-on-surface-variant leading-relaxed text-balance\">\n The brand started from scratch, so the task was to create <strong class=\"text-on-surface\">not just a website, but an experience<\/strong> that would meet the expectations of an audience focused\n on beauty, minimalism, and comfort.\n <\/p>\n<\/div>\n<\/div>\n\n<div class=\"absolute top-1\/2 left-1\/2 -translate-x-1\/2 -translate-y-1\/2 text-[15vw] font-black text-on-surface\/5 pointer-events-none select-none z-0 mix-blend-overlay\">\n HOUSER\n <\/div>\n<\/div>\n<\/section>\n\n\n<section class=\"py-section-gap px-margin-desktop bg-surface-container max-w-full\">\n<div class=\"max-w-[1440px] mx-auto grid grid-cols-1 lg:grid-cols-2 gap-16 lg:gap-32\">\n\n<div>\n<div class=\"flex items-center gap-6 mb-12\">\n<h2 class=\"text-xl font-bold uppercase tracking-wider text-on-surface whitespace-nowrap\">TASKS<\/h2>\n<div class=\"h-[1px] w-full bg-outline-variant\"><\/div>\n<\/div>\n<ul class=\"space-y-6 text-on-surface-variant text-lg\">\n<li class=\"flex gap-4 items-start\">\n<span class=\"text-primary mt-1 opacity-70 font-bold\">\/<\/span>\n<span>Develop a website \u2014 from structure to visual style.<\/span>\n<\/li>\n<li class=\"flex gap-4 items-start\">\n<span class=\"text-primary mt-1 opacity-70 font-bold\">\/<\/span>\n<span>Convey the brand\u2019s premium quality and visual culture.<\/span>\n<\/li>\n<li class=\"flex gap-4 items-start\">\n<span class=\"text-primary mt-1 opacity-70 font-bold\">\/<\/span>\n<span>Integrate emotional sections: appliances in interiors, sets, and inspiration.<\/span>\n<\/li>\n<li class=\"flex gap-4 items-start\">\n<span class=\"text-primary mt-1 opacity-70 font-bold\">\/<\/span>\n<span>Ensure convenient and clear navigation.<\/span>\n<\/li>\n<li class=\"flex gap-4 items-start\">\n<span class=\"text-primary mt-1 opacity-70 font-bold\">\/<\/span>\n<span>Build logic that makes it easy to find what users need while also discovering something new.<\/span>\n<\/li>\n<li class=\"flex gap-4 items-start\">\n<span class=\"text-primary mt-1 opacity-70 font-bold\">\/<\/span>\n<span>Make the website stylish but not overloaded \u2014 with comfortable mobile adaptation.<\/span>\n<\/li>\n<\/ul>\n<\/div>\n\n<div>\n<div class=\"flex items-center gap-6 mb-12\">\n<h2 class=\"text-xl font-bold uppercase tracking-wider text-on-surface whitespace-nowrap\">SOLUTION<\/h2>\n<div class=\"h-[1px] w-full bg-outline-variant\"><\/div>\n<\/div>\n<p class=\"mb-6 text-on-surface-variant leading-relaxed text-lg\">\n A website was created with thoughtful architecture, clean design, and a focus\n on user experience. Every detail \u2014 from typography to block structure \u2014 was\n directed toward building a sense of premium quality and trust.\n <\/p>\n<ul class=\"space-y-6 text-on-surface-variant text-lg\">\n<li class=\"flex gap-4 items-start\">\n<span class=\"text-primary mt-1 opacity-70 font-bold\">\u2014<\/span>\n<span>The site\u2019s <strong class=\"text-on-surface\">visual language<\/strong> is based on space, contrast, and photos in interiors \u2014 helping users immediately imagine the appliances as part of a modern home.<\/span>\n<\/li>\n<li class=\"flex gap-4 items-start\">\n<span class=\"text-primary mt-1 opacity-70 font-bold\">\u2014<\/span>\n<span>Each <strong class=\"text-on-surface\">section<\/strong> has clear logic, is easy to read, and guides the user toward a choice.<\/span>\n<\/li>\n<li class=\"flex gap-4 items-start\">\n<span class=\"text-primary mt-1 opacity-70 font-bold\">\u2014<\/span>\n<span>The <strong class=\"text-on-surface\">catalog<\/strong> was structured not only by categories \u2014 thematic blocks were added: popular items, inspiration, and sets, to increase engagement and encourage deeper brand exploration.<\/span>\n<\/li>\n<li class=\"flex gap-4 items-start\">\n<span class=\"text-primary mt-1 opacity-70 font-bold\">\u2014<\/span>\n<span>The interface was simplified as much as possible to make navigation <strong class=\"text-on-surface\">intuitive<\/strong> for any user, even without online shopping experience.<\/span>\n<\/li>\n<li class=\"flex gap-4 items-start\">\n<span class=\"text-primary mt-1 opacity-70 font-bold\">\u2014<\/span>\n<span>The mobile and tablet versions were <strong class=\"text-on-surface\">adapted<\/strong> while preserving the style \u2014 all key accents and structure were transferred without loss.<\/span>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/section>\n\n\n<section class=\"w-full flex flex-col gap-2 bg-surface-container-low pt-16\">\n\n<div class=\"relative w-full h-[80vh] min-h-[600px] overflow-hidden\">\n<img decoding=\"async\" alt=\"Close up of a stand mixer attachment\" class=\"w-full h-full object-cover grayscale\" src=\"https:\/\/lh3.googleusercontent.com\/aida-public\/AB6AXuAerdbHGLymdjm3LgY8qbUYxesB3oyDqqHJnPKs70SbZ9oGQX0bDDd8vC9FrawR5a4Yxox5_xH5NHb48PAdln6Ikq2XwKLKBtCKwUTXGcBOB0Mve1SIkWq4kqRiY6efynJhjbuoNKkNxF7jczUWz7MD6LvQTiIYj3gNKjznM1yBW2wEbm23j1He0aFhZxz6QZTC5SpW_n0hO5PFNOtK0PCslRVlsE-MgZjPyrf3NlA_p9QSvz17dSo\"\/>\n<div class=\"absolute inset-y-0 left-0 w-full md:w-1\/2 flex items-center justify-center p-8 bg-gradient-to-r from-surface-container\/90 to-transparent\">\n<img decoding=\"async\" alt=\"Mobile UI mockup of product page\" class=\"w-auto h-[80%] max-h-[800px] object-contain rounded-[2rem] shadow-2xl border-4 border-outline-variant\/30\" src=\"https:\/\/lh3.googleusercontent.com\/aida-public\/AB6AXuC3bP6gxK1wrWvupck4bsMoCJt_pRYt9D-SoGwR_wySxSqJ1oFJk_zxxlZRKVN1zof8lPxTjV0PTvbVIl8PtBWrNyM7mQKMwGQTmfdlJ-edHVc90eH39e5T2FrstsHdQqBEcK5EMId71_b1J_yZxqABEnIzmOUc-at1qgiiqP417uzR-o8WeZx5BiPaQ6iKe2QZ4dEdBDNwc5Jssv9dpxOUCl9f_ccQMo55bpE63hW0m4YXgFDVDIk\"\/>\n<\/div>\n<\/div>\n\n<div class=\"relative w-full h-[80vh] min-h-[600px] overflow-hidden bg-surface-container flex items-center justify-center p-8\">\n<img decoding=\"async\" alt=\"Dark living room background\" class=\"absolute inset-0 w-full h-full object-cover opacity-30 mix-blend-multiply\" src=\"https:\/\/lh3.googleusercontent.com\/aida-public\/AB6AXuDbfuA_Le_YfvHvcZNCNhe5P8_eJRfSvSrXZs8dF3B3daXUjGTrWkPcw-FxptmPdUTJTJ2q43SiRuEEFspYptJ3Oyl15Ds2vNEWJEZ1AjfvVExJPmfK43-Wd4pOw6TfxBAjxR-1xoeJpNDZYS_ZybGZruLa1GdkWdzVytUAy6grVVpYASARMTgGI3zrMvgITxyUOE1QAJlbdeEMVDQKEC5FUu1CfMXLU0ZamAiF9W_6lQtnUHTqzy4\"\/>\n<img decoding=\"async\" alt=\"Laptop showing HOUSER innovations page\" class=\"relative z-10 w-full max-w-4xl h-auto object-contain drop-shadow-2xl\" src=\"https:\/\/lh3.googleusercontent.com\/aida-public\/AB6AXuAYLOYEDjwG7_vNMJtD25PCOyPpRnF1WrkRWoikoshuDhl6iyH5ypEcK7ysLlOlqv83DIPs5MWmaoap0JfpGcHP4p6vMaWDOrbDuN8S_GkVMxVHax-mEayi8dXaacPABGVVGufud9lRRI4-LvmfCygmv1hg4OWTD7WSuvOVdMnMex8x9fBE0q42tOtV1ADycj2cS6FPOb8wJauzmpLyiDG-J8Z6apNHIjX61MI0Yw9BjYct6ldmSVs\"\/>\n<\/div>\n<\/section>\n\n\n<section class=\"py-section-gap px-margin-desktop bg-surface max-w-full relative overflow-hidden\">\n<div class=\"max-w-[1440px] mx-auto\">\n<div class=\"flex items-center gap-6 mb-16 relative z-10\">\n<h2 class=\"text-xl md:text-2xl font-bold uppercase tracking-wider text-on-surface whitespace-nowrap\">TARGET AUDIENCE<\/h2>\n<div class=\"h-[1px] w-full bg-outline-variant\"><\/div>\n<\/div>\n<div class=\"grid grid-cols-1 md:grid-cols-12 gap-8 relative z-10\">\n\n<div class=\"md:col-span-6 lg:col-span-5 bg-surface-container-lowest p-8 rounded-lg border border-outline-variant shadow-lg\">\n<div class=\"flex items-center gap-4 mb-6\">\n<img decoding=\"async\" alt=\"Oleksandra avatar\" class=\"w-16 h-16 rounded-full object-cover border-2 border-primary\/50\" src=\"https:\/\/lh3.googleusercontent.com\/aida-public\/AB6AXuDZw4HNc7SrfxXwUuYIDxs1Y9yA-2nSDVeUs1TF_KP8ew08sTBpMm781MhX58y1oDG_KAKxe4iXFQudiFevZn0ZEl7VzzUlrZ1MDtxEaY3b0v7ONT7LICiVmJZ9IkAqeoSEdiR6KZtigLhLZCG_5nuFUiilzr7lGDyoL66gnTmaGxLab3wBQMzZFCptrtKI-Gts2AfGnRC_Wg-lJ9vmbaFLcKFxkN_dy4vQymj4Emg9knZNDRo48Ws\"\/>\n<div>\n<h3 class=\"font-bold text-lg text-on-surface\">Oleksandra<\/h3>\n<p class=\"text-sm text-on-surface-variant font-medium\">27 years old, lifestyle\/food influencer<\/p>\n<\/div>\n<\/div>\n<p class=\"text-on-surface-variant text-sm leading-relaxed mb-4\">\n A young woman who values and wants to surround herself with beauty, style, and harmony, even in everyday household items, which she reflects in her blog. Visual content is very important to her; she pays attention to packaging and presentation. She often posts morning routine videos on Instagram (sometimes TikTok) and creates cooking videos and photos.\n <\/p>\n<p class=\"text-on-surface-variant text-sm leading-relaxed\">\n<strong class=\"text-on-surface\">Pain points:<\/strong> Overloaded websites are tiring \u2014 too much text, banners, and products. It is difficult to choose between similar models, she lacks technical knowledge, and she does not know whom to trust.\n <\/p>\n<\/div>\n\n<div class=\"hidden md:block md:col-span-6 lg:col-span-5 lg:col-start-8 mt-12\">\n<img decoding=\"async\" alt=\"Woman taking photo of food\" class=\"w-full h-auto object-cover rounded shadow-lg border border-outline-variant\/30 grayscale hover:grayscale-0 transition-all duration-500\" src=\"https:\/\/lh3.googleusercontent.com\/aida-public\/AB6AXuDB8nEaDzJroAgEfonrGpJKGTOQhg_p3eqnlWh7UpBWoPmI-Hk6yDecMvGwFfsvkFm4iVaEunWUESnQ9HmMlX7CNJEgXREq0G3cvi84PfUgFm57FITgUtNSkgQu4Hdb5URqh-eH8YmadbGe06-hNEaZZGyCqztyxOwUSy4hBTcNE-FxChUsnV6dFNGhOBByYph4BfqlUcbZV_4iWCx4cfLv0yPXOH8jvtppcI4HReBMKOrvGPKYmD8\"\/>\n<\/div>\n\n<div class=\"md:col-span-6 lg:col-span-5 md:col-start-2 mt-8 md:mt-24 bg-surface-container-lowest p-8 rounded-lg border border-outline-variant shadow-lg\">\n<div class=\"flex items-center gap-4 mb-6\">\n<img decoding=\"async\" alt=\"Serhii avatar\" class=\"w-16 h-16 rounded-full object-cover border-2 border-primary\/50\" src=\"https:\/\/lh3.googleusercontent.com\/aida-public\/AB6AXuAoi2XE4dxlZlNzD0uzEzCV64uEP4hH9oYXJTDlHfhq52ljSuEWUnjU7SQ4QIXmJmQ2gfOk9dKMg_eDMcOVGhOq2F8URCN4SvYKad3Cz19T-OIPlnhleWvCr079UtqOTkjg_zQiJbCigNQxScyFbhALQ_52SUes7-7XMu1E0HtoQp9vb588KH7UpHqR9oeqf_S9pszbqptLWSjGE79mh435apS5R9jBBIpylGaptczTXpHWjOk64L8\"\/>\n<div>\n<h3 class=\"font-bold text-lg text-on-surface\">Serhii<\/h3>\n<p class=\"text-sm text-on-surface-variant font-medium\">36 years old, medium business owner<\/p>\n<\/div>\n<\/div>\n<p class=\"text-on-surface-variant text-sm leading-relaxed mb-4\">\n He often invites guests over and cooks meat for them. He values quality and does not like spending a long time figuring out instructions and settings. He wants to simplify everyday life for his wife to save her time and energy. He prefers phone calls over messaging.\n <\/p>\n<p class=\"text-on-surface-variant text-sm leading-relaxed\">\n<strong class=\"text-on-surface\">Pain points:<\/strong> He doubts product quality. He does not like complex websites \u2014 everything must be simple and visually clear. He does not want to communicate with a bot or be left alone with the choice \u2014 expert opinion is important to him.\n <\/p>\n<\/div>\n\n<div class=\"hidden md:block md:col-span-5 lg:col-span-4 lg:col-start-8 md:mt-16\">\n<img decoding=\"async\" alt=\"Man grilling outdoors\" class=\"w-full h-auto object-cover rounded shadow-lg border border-outline-variant\/30 grayscale hover:grayscale-0 transition-all duration-500\" src=\"https:\/\/lh3.googleusercontent.com\/aida-public\/AB6AXuAbaXy0TP6bH5DpkQtJd7VK2bANxVhRv45BSXnNVhE3I8ebGOGw4fsKECeWxgnkmYvy_xs8SHf1USku88VytkWQZqqHcgXuIqTua_-vqsffhtD-DkDQg6C0es8DmtA7q-5gGo0fwBDAmnEUDPkmUI4yz8uPxbx5N8Q3yaNuTUO-qUdI2yf_IqMWzmbB5MK7KtprFpYj6Y3NJnWFXr6MSk3q749jz0GkeThM72VBIEwizU_aXILJHu4\"\/>\n<\/div>\n<\/div>\n\n<div class=\"absolute bottom-0 left-1\/2 -translate-x-1\/2 text-[18vw] font-black text-on-surface\/5 pointer-events-none select-none z-0 mix-blend-overlay\">\n HOUSER\n <\/div>\n<\/div>\n<\/section>\n\n<\/main>\n\n<footer class=\"bg-surface-container border-t border-outline-variant mt-20\" data-purpose=\"footer\">\n<div class=\"flex flex-col md:flex-row justify-between items-start gap-8 w-full px-margin-desktop py-16 max-w-[1440px] mx-auto relative overflow-hidden\">\n\n<div class=\"mb-8 md:mb-0 relative z-10\">\n<span class=\"font-black text-6xl tracking-tighter text-on-surface opacity-10 block mb-4 select-none\">HOUSER<\/span>\n<p class=\"text-sm text-on-surface-variant font-medium\">\u00a9 2025 HOUSER Premium Appliances. All rights reserved.<\/p>\n<\/div>\n\n<div class=\"grid grid-cols-2 sm:grid-cols-3 gap-x-12 gap-y-4 relative z-10\">\n<a class=\"text-sm font-medium text-on-surface-variant hover:text-primary hover:underline decoration-primary underline-offset-4 transition-all duration-300 ease-in-out\" href=\"#\">Privacy Policy<\/a>\n<a class=\"text-sm font-medium text-on-surface-variant hover:text-primary hover:underline decoration-primary underline-offset-4 transition-all duration-300 ease-in-out\" href=\"#\">Terms of Service<\/a>\n<a class=\"text-sm font-medium text-on-surface-variant hover:text-primary hover:underline decoration-primary underline-offset-4 transition-all duration-300 ease-in-out\" href=\"#\">Shipping<\/a>\n<a class=\"text-sm font-medium text-on-surface-variant hover:text-primary hover:underline decoration-primary underline-offset-4 transition-all duration-300 ease-in-out\" href=\"#\">Contact<\/a>\n<a class=\"text-sm font-medium text-on-surface-variant hover:text-primary hover:underline decoration-primary underline-offset-4 transition-all duration-300 ease-in-out\" href=\"#\">Instagram<\/a>\n<a class=\"text-sm font-medium text-on-surface-variant hover:text-primary hover:underline decoration-primary underline-offset-4 transition-all duration-300 ease-in-out\" href=\"#\">LinkedIn<\/a>\n<\/div>\n<\/div>\n<\/footer>\n\n<\/body><\/html>\t\t\t\t<\/div>\n\t\t\n<\/div>\n\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>HOUSER – Premium Appliances HOUSER Shop Solutions Business About Consultation e-commerce HOUSER Tetiana Kovalova UX\/UI 2025 ABOUT THE BUSINESS HOUSER […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-15","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/curatewith.us\/index.php?rest_route=\/wp\/v2\/pages\/15","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/curatewith.us\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/curatewith.us\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/curatewith.us\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/curatewith.us\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=15"}],"version-history":[{"count":10,"href":"https:\/\/curatewith.us\/index.php?rest_route=\/wp\/v2\/pages\/15\/revisions"}],"predecessor-version":[{"id":52,"href":"https:\/\/curatewith.us\/index.php?rest_route=\/wp\/v2\/pages\/15\/revisions\/52"}],"wp:attachment":[{"href":"https:\/\/curatewith.us\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=15"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}

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\n\t\t\t\t\t\n\n\n\n\nHOUSER - Premium Appliances<\/title>\n<script src=\"https:\/\/cdn.tailwindcss.com?plugins=forms,container-queries\"><\/script>\n<link href=\"https:\/\/fonts.googleapis.com\" rel=\"preconnect\"\/>\n<link crossorigin=\"\" href=\"https:\/\/fonts.gstatic.com\" rel=\"preconnect\"\/>\n<link href=\"https:\/\/fonts.googleapis.com\/css2?family=Hanken+Grotesk:wght@300;400;500;600;700;800;900&display=swap\" rel=\"stylesheet\"\/>\n<script>\n tailwind.config = {\n darkMode: \"class\",\n theme: {\n extend: {\n \"colors\": {\n \"surface-container\": \"#e5eeff\",\n \"tertiary-fixed-dim\": \"#bcc7de\",\n \"surface-container-low\": \"#eff4ff\",\n \"primary\": \"#005f34\",\n \"on-error\": \"#ffffff\",\n \"on-tertiary-fixed\": \"#111c2d\",\n \"on-secondary\": \"#ffffff\",\n \"surface-bright\": \"#f8f9ff\",\n \"on-surface-variant\": \"#3f4940\",\n \"primary-container\": \"#0b7a45\",\n \"surface-variant\": \"#d3e4fe\",\n \"on-tertiary-fixed-variant\": \"#3c475a\",\n 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balance; }\n \n \/* Subtle industrial texture overlay *\/\n .bg-texture {\n background-image: url(\"data:image\/svg+xml,%3Csvg width='40' height='40' viewBox='0 0 40 40' xmlns='http:\/\/www.w3.org\/2000\/svg'%3E%3Cpath d='M20 20.5V18H0v-2h20v-2H0v-2h20v-2H0V8h20V6H0V4h20V2H0V0h22v20h2V0h2v20h2V0h2v20h2V0h2v20h2V0h2v20h2v2H20v-1.5zM0 20h2v20H0V20zm4 0h2v20H4V20zm4 0h2v20H8V20zm4 0h2v20h-2V20zm4 0h2v20h-2V20zm4 4h20v2H24v-2zm0 4h20v2H24v-2zm0 4h20v2H24v-2zm0 4h20v2H24v-2z' fill='%23000000' fill-opacity='0.03' fill-rule='evenodd'\/%3E%3C\/svg%3E\");\n }\n <\/style>\n<\/head>\n<body class=\"bg-background text-on-surface antialiased bg-texture\">\n\n<nav class=\"sticky top-0 z-50 bg-background\/90 backdrop-blur-md border-b border-outline-variant w-full\" data-purpose=\"top-nav-bar\">\n<div class=\"flex justify-between items-center w-full px-margin-desktop py-4 max-w-[1440px] mx-auto\">\n\n<a class=\"font-bold text-2xl tracking-tighter text-on-surface hover:text-primary transition-colors\" href=\"#\">\n HOUSER\n <\/a>\n\n<div class=\"hidden md:flex space-x-8 items-center\">\n<a class=\"text-sm uppercase tracking-widest text-on-surface-variant hover:text-primary transition-colors\" href=\"#\">Shop<\/a>\n<a class=\"text-sm uppercase tracking-widest text-on-surface-variant hover:text-primary transition-colors\" href=\"#\">Solutions<\/a>\n<a class=\"text-sm uppercase tracking-widest text-on-surface-variant hover:text-primary transition-colors\" href=\"#\">Business<\/a>\n<a class=\"text-sm uppercase tracking-widest text-on-surface-variant hover:text-primary transition-colors\" href=\"#\">About<\/a>\n<\/div>\n\n<div class=\"flex items-center space-x-6\">\n<div class=\"hidden sm:flex space-x-4 text-on-surface-variant\">\n\n<button class=\"hover:text-primary transition-colors\">\n<svg class=\"w-5 h-5\" fill=\"none\" stroke=\"currentColor\" viewbox=\"0 0 24 24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M21 21l-6-6m2-5a7 7 0 11-14 0 7 7 0 0114 0z\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\"><\/path><\/svg>\n<\/button>\n\n<button class=\"hover:text-primary transition-colors\">\n<svg class=\"w-5 h-5\" fill=\"none\" stroke=\"currentColor\" viewbox=\"0 0 24 24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M3 3h2l.4 2M7 13h10l4-8H5.4M7 13L5.4 5M7 13l-2.293 2.293c-.63.63-.184 1.707.707 1.707H17m0 0a2 2 0 100 4 2 2 0 000-4zm-8 2a2 2 0 11-4 0 2 2 0 014 0z\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\"><\/path><\/svg>\n<\/button>\n\n<button class=\"hover:text-primary transition-colors\">\n<svg class=\"w-5 h-5\" fill=\"none\" stroke=\"currentColor\" viewbox=\"0 0 24 24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M16 7a4 4 0 11-8 0 4 4 0 018 0zM12 14a7 7 0 00-7 7h14a7 7 0 00-7-7z\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\"><\/path><\/svg>\n<\/button>\n<\/div>\n<a class=\"hidden lg:inline-block bg-primary-container text-on-primary-container px-6 py-2 rounded text-sm uppercase tracking-wider font-semibold hover:bg-primary hover:text-on-primary transition-colors active:scale-95\" href=\"#\">\n Consultation\n <\/a>\n\n<button class=\"md:hidden text-on-surface\">\n<svg class=\"w-6 h-6\" fill=\"none\" stroke=\"currentColor\" viewbox=\"0 0 24 24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M4 6h16M4 12h16M4 18h16\" stroke-linecap=\"round\" stroke-linejoin=\"round\" stroke-width=\"2\"><\/path><\/svg>\n<\/button>\n<\/div>\n<\/div>\n<\/nav>\n\n<main>\n\n<section class=\"relative h-[80vh] min-h-[600px] w-full flex items-center justify-center overflow-hidden\">\n\n<div class=\"absolute inset-0 bg-surface-container\">\n<div class=\"absolute inset-0 bg-white\/70 z-10\"><\/div>\n<img decoding=\"async\" alt=\"Dark modern kitchen\" class=\"w-full h-full object-cover opacity-60 mix-blend-overlay grayscale\" src=\"https:\/\/lh3.googleusercontent.com\/aida-public\/AB6AXuDCi6iWaozt8t013DXTN41YOuSBF0JmoMPVc6W-rqa2oZ9WzlfX2CgWcyJoioSYYr6FmIig8hrPRtiBDZeksZwOwYvNwCmXFzrTwM0VlCsQIL3Pmn2IvPDePrMGPoL6Gg65GLbECsgizHm-clA5Pf92Q9xV4muv2TMFgfpQ0O52ZfqX4XHSVviVEL_yBLjo6trMBEG3kBdAV8TDvyuRRXV_b_5qGPWAXInAOSSNfQzhb36zVOdn98Q\"\/>\n<\/div>\n<div class=\"relative z-20 text-center px-4 mt-20\">\n<p class=\"text-primary text-sm uppercase tracking-[0.3em] mb-4 font-bold\">e-commerce<\/p>\n<h1 class=\"text-7xl md:text-[10rem] font-black tracking-tighter leading-none text-on-surface drop-shadow-xl\">\n HOUSER\n <\/h1>\n<div class=\"flex justify-between w-full max-w-4xl mx-auto mt-8 text-xs text-on-surface-variant font-semibold uppercase tracking-widest px-8\">\n<span>Tetiana Kovalova<\/span>\n<span>UX\/UI<\/span>\n<span>2025<\/span>\n<\/div>\n<\/div>\n<\/section>\n\n\n<section class=\"py-section-gap px-margin-desktop max-w-[1440px] mx-auto\">\n<div class=\"flex items-center gap-6 mb-16\">\n<h2 class=\"text-xl md:text-2xl font-bold uppercase tracking-wider text-on-surface whitespace-nowrap\">ABOUT THE BUSINESS<\/h2>\n<div class=\"h-[1px] w-full bg-outline-variant\"><\/div>\n<\/div>\n<div class=\"grid grid-cols-1 lg:grid-cols-2 gap-16 lg:gap-32 items-start relative\">\n\n<div class=\"relative group\">\n<div class=\"absolute inset-0 bg-primary-container\/20 translate-x-4 translate-y-4 -z-10 rounded transition-transform group-hover:translate-x-2 group-hover:translate-y-2\"><\/div>\n<img decoding=\"async\" alt=\"Interior detail with black shelves\" class=\"w-full aspect-[3\/4] object-cover rounded shadow-lg border border-outline-variant\/30\" src=\"https:\/\/lh3.googleusercontent.com\/aida-public\/AB6AXuAXxcFOxH2Bhr7WO74EZv9RTPmd21XNZeqnSxWmnL9b6uKNAjObLk5QVAkVW_O-QNbnXGQBNTrPgRaVW5QC6KXo-W5vSSiKwLUT6HZdsQW4lW7ozhj95IaE-d6lKkJpopLTmqha6SaTr-k4u4t-aMJm-XhmHIAIE9y2dBB22WuzrAwUJY1skJD1cMEn-m3HEZFmJYl2-p2lcU9JjpVfuNd9WUWWnlenLyQz6ZdTRBvAK-M9BEjVr3Q\"\/>\n<\/div>\n\n<div class=\"space-y-16\">\n\n<div>\n<p class=\"text-lg leading-relaxed text-on-surface-variant text-balance\">\n<strong class=\"text-on-surface\">HOUSER<\/strong> is a premium online home appliance store where\n every product is perceived not only as a functional device,\n but as part of a modern interior. <strong class=\"text-on-surface\">The brand\u2019s core idea<\/strong> is to combine technology with\n aesthetics, making home appliances an integral part of lifestyle.\n <\/p>\n<p class=\"mt-6 text-on-surface-variant leading-relaxed text-balance\">\n The company works with market leaders in home appliances and aims to make\n purchasing appliances pleasant, intuitive, and visually inspiring.\n <\/p>\n<\/div>\n\n<div class=\"pt-8 border-t border-outline-variant\/50\">\n<h3 class=\"text-xl font-bold uppercase tracking-wider mb-6 text-on-surface\">BUSINESS PROBLEM<\/h3>\n<p class=\"text-on-surface-variant leading-relaxed text-balance mb-4\">\n HOUSER is a new premium home appliance brand that, from the very beginning,\n aimed to stand out among competitors not only through product quality, but also through <strong class=\"text-on-surface\">emotional presentation, style, and ease of use<\/strong>.\n <\/p>\n<p class=\"text-on-surface-variant leading-relaxed text-balance mb-4\">\n The problem was the absence of an online platform that would reflect\n the brand philosophy: appliances as part of a modern interior, as an aesthetic and\n functional pleasure.\n <\/p>\n<p class=\"text-on-surface-variant leading-relaxed text-balance\">\n The brand started from scratch, so the task was to create <strong class=\"text-on-surface\">not just a website, but an experience<\/strong> that would meet the expectations of an audience focused\n on beauty, minimalism, and comfort.\n <\/p>\n<\/div>\n<\/div>\n\n<div class=\"absolute top-1\/2 left-1\/2 -translate-x-1\/2 -translate-y-1\/2 text-[15vw] font-black text-on-surface\/5 pointer-events-none select-none z-0 mix-blend-overlay\">\n HOUSER\n <\/div>\n<\/div>\n<\/section>\n\n\n<section class=\"py-section-gap px-margin-desktop bg-surface-container max-w-full\">\n<div class=\"max-w-[1440px] mx-auto grid grid-cols-1 lg:grid-cols-2 gap-16 lg:gap-32\">\n\n<div>\n<div class=\"flex items-center gap-6 mb-12\">\n<h2 class=\"text-xl font-bold uppercase tracking-wider text-on-surface whitespace-nowrap\">TASKS<\/h2>\n<div class=\"h-[1px] w-full bg-outline-variant\"><\/div>\n<\/div>\n<ul class=\"space-y-6 text-on-surface-variant text-lg\">\n<li class=\"flex gap-4 items-start\">\n<span class=\"text-primary mt-1 opacity-70 font-bold\">\/<\/span>\n<span>Develop a website \u2014 from structure to visual style.<\/span>\n<\/li>\n<li class=\"flex gap-4 items-start\">\n<span class=\"text-primary mt-1 opacity-70 font-bold\">\/<\/span>\n<span>Convey the brand\u2019s premium quality and visual culture.<\/span>\n<\/li>\n<li class=\"flex gap-4 items-start\">\n<span class=\"text-primary mt-1 opacity-70 font-bold\">\/<\/span>\n<span>Integrate emotional sections: appliances in interiors, sets, and inspiration.<\/span>\n<\/li>\n<li class=\"flex gap-4 items-start\">\n<span class=\"text-primary mt-1 opacity-70 font-bold\">\/<\/span>\n<span>Ensure convenient and clear navigation.<\/span>\n<\/li>\n<li class=\"flex gap-4 items-start\">\n<span class=\"text-primary mt-1 opacity-70 font-bold\">\/<\/span>\n<span>Build logic that makes it easy to find what users need while also discovering something new.<\/span>\n<\/li>\n<li class=\"flex gap-4 items-start\">\n<span class=\"text-primary mt-1 opacity-70 font-bold\">\/<\/span>\n<span>Make the website stylish but not overloaded \u2014 with comfortable mobile adaptation.<\/span>\n<\/li>\n<\/ul>\n<\/div>\n\n<div>\n<div class=\"flex items-center gap-6 mb-12\">\n<h2 class=\"text-xl font-bold uppercase tracking-wider text-on-surface whitespace-nowrap\">SOLUTION<\/h2>\n<div class=\"h-[1px] w-full bg-outline-variant\"><\/div>\n<\/div>\n<p class=\"mb-6 text-on-surface-variant leading-relaxed text-lg\">\n A website was created with thoughtful architecture, clean design, and a focus\n on user experience. Every detail \u2014 from typography to block structure \u2014 was\n directed toward building a sense of premium quality and trust.\n <\/p>\n<ul class=\"space-y-6 text-on-surface-variant text-lg\">\n<li class=\"flex gap-4 items-start\">\n<span class=\"text-primary mt-1 opacity-70 font-bold\">\u2014<\/span>\n<span>The site\u2019s <strong class=\"text-on-surface\">visual language<\/strong> is based on space, contrast, and photos in interiors \u2014 helping users immediately imagine the appliances as part of a modern home.<\/span>\n<\/li>\n<li class=\"flex gap-4 items-start\">\n<span class=\"text-primary mt-1 opacity-70 font-bold\">\u2014<\/span>\n<span>Each <strong class=\"text-on-surface\">section<\/strong> has clear logic, is easy to read, and guides the user toward a choice.<\/span>\n<\/li>\n<li class=\"flex gap-4 items-start\">\n<span class=\"text-primary mt-1 opacity-70 font-bold\">\u2014<\/span>\n<span>The <strong class=\"text-on-surface\">catalog<\/strong> was structured not only by categories \u2014 thematic blocks were added: popular items, inspiration, and sets, to increase engagement and encourage deeper brand exploration.<\/span>\n<\/li>\n<li class=\"flex gap-4 items-start\">\n<span class=\"text-primary mt-1 opacity-70 font-bold\">\u2014<\/span>\n<span>The interface was simplified as much as possible to make navigation <strong class=\"text-on-surface\">intuitive<\/strong> for any user, even without online shopping experience.<\/span>\n<\/li>\n<li class=\"flex gap-4 items-start\">\n<span class=\"text-primary mt-1 opacity-70 font-bold\">\u2014<\/span>\n<span>The mobile and tablet versions were <strong class=\"text-on-surface\">adapted<\/strong> while preserving the style \u2014 all key accents and structure were transferred without loss.<\/span>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/section>\n\n\n<section class=\"w-full flex flex-col gap-2 bg-surface-container-low pt-16\">\n\n<div class=\"relative w-full h-[80vh] min-h-[600px] overflow-hidden\">\n<img decoding=\"async\" alt=\"Close up of a stand mixer attachment\" class=\"w-full h-full object-cover grayscale\" src=\"https:\/\/lh3.googleusercontent.com\/aida-public\/AB6AXuAerdbHGLymdjm3LgY8qbUYxesB3oyDqqHJnPKs70SbZ9oGQX0bDDd8vC9FrawR5a4Yxox5_xH5NHb48PAdln6Ikq2XwKLKBtCKwUTXGcBOB0Mve1SIkWq4kqRiY6efynJhjbuoNKkNxF7jczUWz7MD6LvQTiIYj3gNKjznM1yBW2wEbm23j1He0aFhZxz6QZTC5SpW_n0hO5PFNOtK0PCslRVlsE-MgZjPyrf3NlA_p9QSvz17dSo\"\/>\n<div class=\"absolute inset-y-0 left-0 w-full md:w-1\/2 flex items-center justify-center p-8 bg-gradient-to-r from-surface-container\/90 to-transparent\">\n<img decoding=\"async\" alt=\"Mobile UI mockup of product page\" class=\"w-auto h-[80%] max-h-[800px] object-contain rounded-[2rem] shadow-2xl border-4 border-outline-variant\/30\" src=\"https:\/\/lh3.googleusercontent.com\/aida-public\/AB6AXuC3bP6gxK1wrWvupck4bsMoCJt_pRYt9D-SoGwR_wySxSqJ1oFJk_zxxlZRKVN1zof8lPxTjV0PTvbVIl8PtBWrNyM7mQKMwGQTmfdlJ-edHVc90eH39e5T2FrstsHdQqBEcK5EMId71_b1J_yZxqABEnIzmOUc-at1qgiiqP417uzR-o8WeZx5BiPaQ6iKe2QZ4dEdBDNwc5Jssv9dpxOUCl9f_ccQMo55bpE63hW0m4YXgFDVDIk\"\/>\n<\/div>\n<\/div>\n\n<div class=\"relative w-full h-[80vh] min-h-[600px] overflow-hidden bg-surface-container flex items-center justify-center p-8\">\n<img decoding=\"async\" alt=\"Dark living room background\" class=\"absolute inset-0 w-full h-full object-cover opacity-30 mix-blend-multiply\" src=\"https:\/\/lh3.googleusercontent.com\/aida-public\/AB6AXuDbfuA_Le_YfvHvcZNCNhe5P8_eJRfSvSrXZs8dF3B3daXUjGTrWkPcw-FxptmPdUTJTJ2q43SiRuEEFspYptJ3Oyl15Ds2vNEWJEZ1AjfvVExJPmfK43-Wd4pOw6TfxBAjxR-1xoeJpNDZYS_ZybGZruLa1GdkWdzVytUAy6grVVpYASARMTgGI3zrMvgITxyUOE1QAJlbdeEMVDQKEC5FUu1CfMXLU0ZamAiF9W_6lQtnUHTqzy4\"\/>\n<img decoding=\"async\" alt=\"Laptop showing HOUSER innovations page\" class=\"relative z-10 w-full max-w-4xl h-auto object-contain drop-shadow-2xl\" src=\"https:\/\/lh3.googleusercontent.com\/aida-public\/AB6AXuAYLOYEDjwG7_vNMJtD25PCOyPpRnF1WrkRWoikoshuDhl6iyH5ypEcK7ysLlOlqv83DIPs5MWmaoap0JfpGcHP4p6vMaWDOrbDuN8S_GkVMxVHax-mEayi8dXaacPABGVVGufud9lRRI4-LvmfCygmv1hg4OWTD7WSuvOVdMnMex8x9fBE0q42tOtV1ADycj2cS6FPOb8wJauzmpLyiDG-J8Z6apNHIjX61MI0Yw9BjYct6ldmSVs\"\/>\n<\/div>\n<\/section>\n\n\n<section class=\"py-section-gap px-margin-desktop bg-surface max-w-full relative overflow-hidden\">\n<div class=\"max-w-[1440px] mx-auto\">\n<div class=\"flex items-center gap-6 mb-16 relative z-10\">\n<h2 class=\"text-xl md:text-2xl font-bold uppercase tracking-wider text-on-surface whitespace-nowrap\">TARGET AUDIENCE<\/h2>\n<div class=\"h-[1px] w-full bg-outline-variant\"><\/div>\n<\/div>\n<div class=\"grid grid-cols-1 md:grid-cols-12 gap-8 relative z-10\">\n\n<div class=\"md:col-span-6 lg:col-span-5 bg-surface-container-lowest p-8 rounded-lg border border-outline-variant shadow-lg\">\n<div class=\"flex items-center gap-4 mb-6\">\n<img decoding=\"async\" alt=\"Oleksandra avatar\" class=\"w-16 h-16 rounded-full object-cover border-2 border-primary\/50\" src=\"https:\/\/lh3.googleusercontent.com\/aida-public\/AB6AXuDZw4HNc7SrfxXwUuYIDxs1Y9yA-2nSDVeUs1TF_KP8ew08sTBpMm781MhX58y1oDG_KAKxe4iXFQudiFevZn0ZEl7VzzUlrZ1MDtxEaY3b0v7ONT7LICiVmJZ9IkAqeoSEdiR6KZtigLhLZCG_5nuFUiilzr7lGDyoL66gnTmaGxLab3wBQMzZFCptrtKI-Gts2AfGnRC_Wg-lJ9vmbaFLcKFxkN_dy4vQymj4Emg9knZNDRo48Ws\"\/>\n<div>\n<h3 class=\"font-bold text-lg text-on-surface\">Oleksandra<\/h3>\n<p class=\"text-sm text-on-surface-variant font-medium\">27 years old, lifestyle\/food influencer<\/p>\n<\/div>\n<\/div>\n<p class=\"text-on-surface-variant text-sm leading-relaxed mb-4\">\n A young woman who values and wants to surround herself with beauty, style, and harmony, even in everyday household items, which she reflects in her blog. Visual content is very important to her; she pays attention to packaging and presentation. She often posts morning routine videos on Instagram (sometimes TikTok) and creates cooking videos and photos.\n <\/p>\n<p class=\"text-on-surface-variant text-sm leading-relaxed\">\n<strong class=\"text-on-surface\">Pain points:<\/strong> Overloaded websites are tiring \u2014 too much text, banners, and products. It is difficult to choose between similar models, she lacks technical knowledge, and she does not know whom to trust.\n <\/p>\n<\/div>\n\n<div class=\"hidden md:block md:col-span-6 lg:col-span-5 lg:col-start-8 mt-12\">\n<img decoding=\"async\" alt=\"Woman taking photo of food\" class=\"w-full h-auto object-cover rounded shadow-lg border border-outline-variant\/30 grayscale hover:grayscale-0 transition-all duration-500\" src=\"https:\/\/lh3.googleusercontent.com\/aida-public\/AB6AXuDB8nEaDzJroAgEfonrGpJKGTOQhg_p3eqnlWh7UpBWoPmI-Hk6yDecMvGwFfsvkFm4iVaEunWUESnQ9HmMlX7CNJEgXREq0G3cvi84PfUgFm57FITgUtNSkgQu4Hdb5URqh-eH8YmadbGe06-hNEaZZGyCqztyxOwUSy4hBTcNE-FxChUsnV6dFNGhOBByYph4BfqlUcbZV_4iWCx4cfLv0yPXOH8jvtppcI4HReBMKOrvGPKYmD8\"\/>\n<\/div>\n\n<div class=\"md:col-span-6 lg:col-span-5 md:col-start-2 mt-8 md:mt-24 bg-surface-container-lowest p-8 rounded-lg border border-outline-variant shadow-lg\">\n<div class=\"flex items-center gap-4 mb-6\">\n<img decoding=\"async\" alt=\"Serhii avatar\" class=\"w-16 h-16 rounded-full object-cover border-2 border-primary\/50\" src=\"https:\/\/lh3.googleusercontent.com\/aida-public\/AB6AXuAoi2XE4dxlZlNzD0uzEzCV64uEP4hH9oYXJTDlHfhq52ljSuEWUnjU7SQ4QIXmJmQ2gfOk9dKMg_eDMcOVGhOq2F8URCN4SvYKad3Cz19T-OIPlnhleWvCr079UtqOTkjg_zQiJbCigNQxScyFbhALQ_52SUes7-7XMu1E0HtoQp9vb588KH7UpHqR9oeqf_S9pszbqptLWSjGE79mh435apS5R9jBBIpylGaptczTXpHWjOk64L8\"\/>\n<div>\n<h3 class=\"font-bold text-lg text-on-surface\">Serhii<\/h3>\n<p class=\"text-sm text-on-surface-variant font-medium\">36 years old, medium business owner<\/p>\n<\/div>\n<\/div>\n<p class=\"text-on-surface-variant text-sm leading-relaxed mb-4\">\n He often invites guests over and cooks meat for them. He values quality and does not like spending a long time figuring out instructions and settings. He wants to simplify everyday life for his wife to save her time and energy. He prefers phone calls over messaging.\n <\/p>\n<p class=\"text-on-surface-variant text-sm leading-relaxed\">\n<strong class=\"text-on-surface\">Pain points:<\/strong> He doubts product quality. He does not like complex websites \u2014 everything must be simple and visually clear. He does not want to communicate with a bot or be left alone with the choice \u2014 expert opinion is important to him.\n <\/p>\n<\/div>\n\n<div class=\"hidden md:block md:col-span-5 lg:col-span-4 lg:col-start-8 md:mt-16\">\n<img decoding=\"async\" alt=\"Man grilling outdoors\" class=\"w-full h-auto object-cover rounded shadow-lg border border-outline-variant\/30 grayscale hover:grayscale-0 transition-all duration-500\" src=\"https:\/\/lh3.googleusercontent.com\/aida-public\/AB6AXuAbaXy0TP6bH5DpkQtJd7VK2bANxVhRv45BSXnNVhE3I8ebGOGw4fsKECeWxgnkmYvy_xs8SHf1USku88VytkWQZqqHcgXuIqTua_-vqsffhtD-DkDQg6C0es8DmtA7q-5gGo0fwBDAmnEUDPkmUI4yz8uPxbx5N8Q3yaNuTUO-qUdI2yf_IqMWzmbB5MK7KtprFpYj6Y3NJnWFXr6MSk3q749jz0GkeThM72VBIEwizU_aXILJHu4\"\/>\n<\/div>\n<\/div>\n\n<div class=\"absolute bottom-0 left-1\/2 -translate-x-1\/2 text-[18vw] font-black text-on-surface\/5 pointer-events-none select-none z-0 mix-blend-overlay\">\n HOUSER\n <\/div>\n<\/div>\n<\/section>\n\n<\/main>\n\n<footer class=\"bg-surface-container border-t border-outline-variant mt-20\" data-purpose=\"footer\">\n<div class=\"flex flex-col md:flex-row justify-between items-start gap-8 w-full px-margin-desktop py-16 max-w-[1440px] mx-auto relative overflow-hidden\">\n\n<div class=\"mb-8 md:mb-0 relative z-10\">\n<span class=\"font-black text-6xl tracking-tighter text-on-surface opacity-10 block mb-4 select-none\">HOUSER<\/span>\n<p class=\"text-sm text-on-surface-variant font-medium\">\u00a9 2025 HOUSER Premium Appliances. All rights reserved.<\/p>\n<\/div>\n\n<div class=\"grid grid-cols-2 sm:grid-cols-3 gap-x-12 gap-y-4 relative z-10\">\n<a class=\"text-sm font-medium text-on-surface-variant hover:text-primary hover:underline decoration-primary underline-offset-4 transition-all duration-300 ease-in-out\" href=\"#\">Privacy Policy<\/a>\n<a class=\"text-sm font-medium text-on-surface-variant hover:text-primary hover:underline decoration-primary underline-offset-4 transition-all duration-300 ease-in-out\" href=\"#\">Terms of Service<\/a>\n<a class=\"text-sm font-medium text-on-surface-variant hover:text-primary hover:underline decoration-primary underline-offset-4 transition-all duration-300 ease-in-out\" href=\"#\">Shipping<\/a>\n<a class=\"text-sm font-medium text-on-surface-variant hover:text-primary hover:underline decoration-primary underline-offset-4 transition-all duration-300 ease-in-out\" href=\"#\">Contact<\/a>\n<a class=\"text-sm font-medium text-on-surface-variant hover:text-primary hover:underline decoration-primary underline-offset-4 transition-all duration-300 ease-in-out\" href=\"#\">Instagram<\/a>\n<a class=\"text-sm font-medium text-on-surface-variant hover:text-primary hover:underline decoration-primary underline-offset-4 transition-all duration-300 ease-in-out\" href=\"#\">LinkedIn<\/a>\n<\/div>\n<\/div>\n<\/footer>\n\n<\/body><\/html>\t\t\t\t<\/div>\n\t\t\n<\/div>\n\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>HOUSER – Premium Appliances HOUSER Shop Solutions Business About Consultation e-commerce HOUSER Tetiana Kovalova UX\/UI 2025 ABOUT THE BUSINESS HOUSER […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"site-sidebar-layout":"no-sidebar","site-content-layout":"","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-15","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/curatewith.us\/index.php?rest_route=\/wp\/v2\/pages\/15","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/curatewith.us\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/curatewith.us\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/curatewith.us\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/curatewith.us\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=15"}],"version-history":[{"count":10,"href":"https:\/\/curatewith.us\/index.php?rest_route=\/wp\/v2\/pages\/15\/revisions"}],"predecessor-version":[{"id":52,"href":"https:\/\/curatewith.us\/index.php?rest_route=\/wp\/v2\/pages\/15\/revisions\/52"}],"wp:attachment":[{"href":"https:\/\/curatewith.us\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=15"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}